Our Philosophy

Each of us can make a difference

At Woolday, we set the new standard for wool clothing. With lasting garments made in a way that reduces our footprint on the planet and respects people and animals. Going beyond responsible production, we build a system where everything we make gets redesigned, repaired, and reused – transparent every step of the way.


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Our quality

Made to last

We create basics with great attention to detail – each piece made in many delicate steps, using only the finest merino wool. With our dedication to a healthier planet and a happier life, we remove the fashion fad and double down on quality and timeless style. Each piece consciously created without compromises – for less, and better clothing.

More about our wool

Our responsibility

Earth-friendly and fair fashion

We spent months to partner with the best factories in Italy, Germany and Portugal to create yarns, fabrics and patterns exclusively to us. All factories are family-run and certified by several standards in which they use regenerative energies and low-impact technologies to produce. In our wool shopping, we pay attention to animal welfare and good land use.

meet the makers
Woolday price transparency

Our transparency

Premium wool basics at a right price

We are direct to consumer business, only selling via woolday.eu. Cutting the middlemen and retail markups, we offer premium merino wool basics at an unchallenged price. We believe you can only make better choices if you know more about your garments. That is why we share the story of each garment with you. So you know, how we make it, where we make it and at what price.

discover our pricing