We are celebrating our fifth anniversary. Our founders, Rebecca & Fabian, look back on the start of the journey, their personal experiences, and what's ahead for the future.
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Smoother than soft
Our merino wool and fabrics are so fine and cuddling, that you won't want to wear anything else against your skin. Forget Grandma's scratchy wool sweater. Our wool is silky soft and scratch-proof. Wear it once and you won't take it off again.
Merino wool has the natural ability to wick sweat and prevent bacteria. This prevents odor. When you air your wool garment out, wool even activeley breaks bacterial down.
Wool fibers are shaped like a spring and will quickly bend back to their original shape. As a result, our fabrics hardly wrinkle and always look like fresh from the laundromat.
Wool keeps the temperature on your skin surface constant. When it's hot, the evaporation of moisture cools the skin, and when it's cold, wool's exceptional insulating properties help.
Our wool is machine washable and extremely easy to care for. Because wool is self-cleaning and saves a lot of washing. Over a period of 24 hours, it breaks down most of the dirt bacteria and always smells fresh. So you can wear more and wash less.
Learn more about our wool
Our merino wool and fabrics are so fine and cuddling, that you won't want to wear anything else against your skin. Forget Grandma's scratchy wool sweater. Our wool is silky soft and scratch-proof. Wear it once and you won't take it off again.
Merino wool has the natural ability to wick sweat and prevent bacteria. This prevents odor. When you air your wool garment out, wool even activeley breaks bacterial down.
Wool fibers are shaped like a spring and will quickly bend back to their original shape. As a result, our fabrics hardly wrinkle and always look like fresh from the laundromat.
Wool keeps the temperature on your skin surface constant. When it's hot, the evaporation of moisture cools the skin, and when it's cold, wool's exceptional insulating properties help.
Our wool is machine washable and extremely easy to care for. Because wool is self-cleaning and saves a lot of washing. Over a period of 24 hours, it breaks down most of the dirt bacteria and always smells fresh. So you can wear more and wash less.
Learn more about our wool
From the very first touch, you'll know the difference. Our fabrics are crafted from the purest, ultra-fine Merino wool—soft, dense, and built to last. They stay fresh, keep their shape, and feel incredible, no matter how often you wear them. And because Merino wool is naturally functional, it adapts to your needs—whether you're pushing your limits or just taking it easy. Experience it yourself.
You Make an Impact
We believe: A t-shirt can make a difference. We make sure, you can sleep peacefully at any time. We work on solutions to ensure that our company creates more good than harm. If you want, you can always learn more about our products – everything is fully transparent, so that your choices drive real change.
You're Not Alone
Whatever you need for your WOOLDAYs, we’ve got your back. From expert care tips to repairs and buy-back options, we're here to make sure your clothes last. We take full responsibility for the raw materials we use and work tirelessly to give them a second life. Because real sustainability means looking after what we have – together.
Let’s develop the clothing of the future together.
60 days return
We make slow fashion. So you also get more time to decide.
Plastic-free
We believe that nature makes the best materials. We use no plastic – except for socks.
365 days of free repairs
We offer you 365 days of free repairs – and repairs at cost forever.
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