Summer Break
We are knitting something new.
After four and a half years, we're taking a creative break. We'll be back in November – with new and improved products, softer and more durable fabrics, and permanent responsibility and service.
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Our WOOLDAY Promise
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Pure Merino Garments
Discover our lasting collection of no-compromise garments made from pure superfine merino wool – created to serve you for years. Get extended sizing, the purest materials, crafted in first-class European factories.
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Human Making
As our lifestyle exploits humans and nature, we drive change to use fewer chemicals, produce less waste and only use natural regenerative raw material. The makers of our products enjoy a living wage and a safe work environment.
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Lasting Responsibility
Our responsibility extends from the sheep to the end of a product's life. We support you with the best care & repair services, and buy back your worn-out WOOLDAY clothing to resell it or make new products of it. No waste, ever.
Heat Regulating
Blocking Odours
Self-Cleansing
Soft On Skin
No Wrinkles
Wool keeps the temperature on your skin surface constant. When it's hot, the evaporation of moisture cools the skin, and when it's cold, wool's exceptional insulating properties help.
Merino wool has the natural ability to wick sweat and prevent bacteria. This prevents odor. When you air your wool garment out, wool even activeley breaks bacterial down.
Wool is extremely easy to care for and saves a lot of washing. Because wool is self-cleaning. Over a period of 24 hours, it breaks down most of the dirt bacteria and always smells fresh. So you don't have to wash after each wear.
Our merino wool is so fine and soft that you won't want to wear anything else against your skin. Forget Grandma's scratchy wool sweater. Our wool is silky soft and scratch-proof.
Wool fibers are shaped like a spring and will quickly bend back to their original shape. As a result, our fabrics hardly wrinkle and always look fresh from the laundromat.
Only few items left in stock. Hurry up.
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The Merino Wool Long Sleeve T-ShirtThe Merino Wool Long Sleeve T-Shirt
- Regular price
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80€ - Sale price
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80€
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The Merino Wool T-Shirt WomenThe Merino Wool T-Shirt Women
- Regular price
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65€ - Sale price
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65€
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The Merino Wool Longsleeve WomenThe Merino Wool Longsleeve Women
- Regular price
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75€ - Sale price
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75€
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The Age of Exploration
Content Special: Carl Sagan's lecture about human hubris and self-esteem – and how this looks on a cosmic scale.