Woolday Makes Garments In A Way That Makes Things Better

Hey there! Nice to have you with us.

At WOOLDAY, we create beautiful and durable clothing made from pure merino wool.

We rethink wool. Every single product is developed and produced – from the yarn to the finished garment – in close collaboration with the finest textile craftsmen in Germany and Europe. Without compromises, without fashion fas. This is how we create unique and valuable fabrics and gaments. And to make they last, we care for every product, forever.

This is how clothing is made today – and in the future.

Discover our collection

We rethink fashion and business – to create future.

We want to make fashion a win for everyone. Using regenerative materials and production processes, we deliver uncompromising, lasting quality combined with minimalist, timeless design.

We develop and reconsider every detail of our products together with our craft partners: the yarn, the fabrics, the cut, and the finishing. We have reinvented and improved many aspects. From the fabric, to the sewing thread, to the elastic band – we produce everything plastic‑free and locally.

But we also want to rethink business itself. Collaboratively and with foresight. Because our aim is not to gain the most for ourselves, but to achieve the most for everyone.

We have come a long way – and we’re just beginning. There is still so much exciting to discover and improve.

Join us. Knit the future with us.

Rebecca & Fabian

Pure Wool & Nature

We develop a timeless collection of indispensable garments made from natural fibers that offer outstanding functionality and comfort. Seasons and trends don’t matter to us. Instead, we invest in the best materials and craftsmanship.

We exclusively develop and produce fabrics made from pure, ultra‑fine merino wool.
We combine cutting‑edge technology with traditional craftsmanship to create the best wool products.
Every individual and every body is unique; that’s why we offer more than just standard sizes.
With us, there’s no wholesale, no overproduction—and no discounts—only the best price.

From People, for People

Every harm we inflict on nature ultimately harms us. And every person we exploit suffers because of our demands. For us, humane production means not exploiting nature or people.

We work with the most talented and experienced textile craftsmen in Germany and Europe to develop new ideas and refine what already matters.
We share all the knowledge about our products with you. Every step from the farm to the factory – so we can all learn what makes better clothing.
Our products have their true price and costs. We already share the production costs. Now, we’re working on determining the costs for the planet and its people as well.

Enduring Responsibility

Eventually, every garment will wear out. But when that time comes, it’s a shared responsibility—both yours and ours. As a brand and manufacturer, we take responsibility for the entire lifespan of our products.

We assist you with all questions regarding care and repair, and we strive to mend your damaged garments as best as we can.
No plastic: We are working to eliminate plastic from our products and our entire operation.
No waste: We buy back your worn‑out WOOLDAY items to reuse the raw materials for new products. This way, the valuable wool never ends up in the trash.

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We’re Knitting the Future

At WOOLDAY, we create beautiful and durable clothing made from pure merino wool.

Simply Great Wool

We rethink fashion and business – to create future.

Pure Wool & Nature

We’re in the Business of Less and Better Clothing

From People, for People

Enduring Responsibility