Merino wool

Merinowolle

The natural superfiber

Merino wool – smart, natural, unparalleled

Merino wool is natur's ingenious high-tech fiber – perfected over millions of years under extreme conditions and impossible to replicate. While synthetic fibers desperately try to mimic the properties of wool and silk, Merino wool remains unrivaled. From NASA’s ambitious missions to the tailored suits of chancellors and presidents, the finest Merino wool makes history and has always been among the most coveted and expensive clothing materials in the world.

ENTDECKE UNSERE KOLLEKTION

What is Merino Wool

Merino wool is the sheared wool of merino sheep – a breed renowned for its exceptionally fine fleece. Over millions of years, nature has developed a protective fiber that shields the sheep from searing summer sun and icy winters. These extreme conditions impart the wool with its outstanding properties. The finest wool is produced from just three ingredients: lush grass, abundant water, and the seemingly boundless genius of nature.

Where does our wool come from?

The finest and softest sheep wool in the world comes from purebred Merino sheep, originally bred in Spain and now primarily residing in the hilly regions of Australia and New Zealand. That is also where the exclusively mulesing-free wool for our fabrics comes from. Quality is largely determined by the fineness of each individual fiber. With an average fiber diameter of only 17 micrometers (a human hair is five times thicker), our wool offers an unparalleled luxurious wearing experience – softer than conventional wool and completely free from the unpleasant scratchiness of a granny’s hand-knitted sweater.

The perfect garment fiber

Merino wool has a built-in regenerative power. Natural keratin proteins fight odor-causing bacteria, while the fibers bounce back to their original shape after each wear. This keeps your clothes fresh longer – like a built-in, natural deodorant.

Thanks to its unique surface structure, merino wool makes it particularly hard for bacteria to stick, and any bacteria that do adhere are actively broken down by the fiber's proteins. This neutralizes sweat and environmental odors, so you feel completely comfortable even after long hours of wear – without any unpleasant smells.

Whether it's warm or cold – Merino wool works like a natural climate regulator. In chilly weather, it traps your body heat in the fine air pockets of its knit, while in the heat it provides a refreshing coolness through rapid moisture wicking and evaporation. This way, you always stay within your comfort zone.

The elastic fibers of Merino wool are shaped like tiny springs – always bouncing back to their original form and maintaining their impressive resilience. Our exquisite fabrics age almost imperceptibly, remaining naturally wrinkle-free and retaining the fresh allure of the very first day for years. Particularly striking is their subtly shimmering luster, which imparts each garment with a uniquely enduring character.

Wool garments generally don't need to be washed – or only very rarely – because they naturally care for and regenerate themselves. Simply hang your shirt out to air after wearing, and it will soon feel as good as new. And if it does get dirty, that's no problem at all. Our Merino wool is machine washable, making it incredibly easy to maintain. By following our simple care tips, you'll enjoy your favorite shirt for many years to come, with it still looking great even after prolonged use.