Numerous studies have shown that garment use and care cause massive amounts of climate-damaging emissions, water waste, and environmental pollution. However, with the proper maintenance and without great effort, you protect not only the life of your clothes but also the environment. And at the same time, save your wallet. So it's worth it, and your clothes will thank you for it too.

You can wear our wool garments two to five times before you need to launder (depending on the visible stains and the odour). So, for the most part, washing your clothing after each wear is more about a habit than hygiene – and it is usually unneeded.

Wool has the natural capacity to recover and regenerate. All it needs is a rest for one or two days. Washing less keeps the colours shining and the fabric more durable. Because every wash loosens tiny fibres from the material. If you instead air out your garments and spot-treat most stains separately, you can significantly extend your garments' life. It also protects the environment and your wallet and saves time and effort.

Wool takes better care of itself than anyone could. If you hang your clothes loosely and uncovered for at least 24 hours after each wear, merino wool will take care of itself. It's best to dangle your shirt outside in the fresh air. You can also hang them up in the bathroom while showering or steam them a little. The humid air supports the regeneration of the merino wool.

In the 24 hours the wool takes, it breaks down bacteria and odours. The fibres return to their original shape, making the fabric smooth and resilient. When you put your t-shirt back on, it will be fresh and sleek again. So just let the wool do, and you can enjoy your shirt all the longer.

It is best to treat stains immediately. Natural fibres like merino wool absorb stains well. And the longer the stain soaks into the fabric, the harder it is to remove. So it's best not to throw it in the laundry basket but rather wash the stain immediately (not the entire item of clothing) – it only takes a few minutes and is worth it.

We treat most stains with organic gall soap (this is a good one) or as a vegan alternative with citrus stain soap. The following rule is essential: If a stain contains grease or fat, use warm water and treat it. All other stains (wine, coffee, grass, fruit, and vegetables) are best treated cold water, as warm water lets the stain move deeper into the wool. And please, never use bleach stain removers on wool: this will spell the end of your beautiful wool shirt.

We love organic detergents. Conventional detergents are harmful to the environment, and unnecessarily pollute the water. Please use modern detergents sparingly – more detergent does not make your laundry cleaner or more hygienic.

Often much less is necessary than the manufacturer recommendation. "More is better", was never really true when it comes to garment care (and in our humble opinion also for most other things in life – except love and respect).

You are the best caregiver for your WOOLDAY garments. Save yourself the money for the dry cleaner and do something beautiful and enjoyable with it. Any chemical cleaning can attack the wool and shorten the life of your garment.

They often use cleaning agents and detergents that are harmful to the environment; they also require an above-average amount of energy. And the plastic sheeting and disposable hangers in dry cleaners cause unnecessary waste.

Only 1% of the world's clothing is made of wool. Only a fraction – like our products – from 100% wool. More than 60% of global clothing is made from plastic fibers such as nylon, elastane, polyamide, polyester, or acrylic. And most products made from wool are blended with one of these.

When washing, small particles less than 5 millimeters in length separate from these synthetic fibers during washing. So-called microplastics are found in large quantities in the global drinking and saltwater. They are part of the worldwide plastic pollution. These small plastic particles cannot be completely filtered out even by modern sewage treatment plants. So they get into our ecosystems through the water cycle, right up to our food.

Most Woolday garments are made from 100% finest merino wool. Wool is a natural and renewable raw material and completely biodegradable. The washed-out fibers in the water also dissolve entirely after a while. But we also use small amounts of plastic fibers such as elastane. The fabric of The Merino Wool Boxer Briefs contains 3% of the elastic fiber elastane. Its elastic band is woven from 100% elastane and polyamide. We, therefore, ask you to use a fine-meshed washing bag for washing them. The fine mesh of the bags catches the microplastics (the best are available from Guppyfriend). In doing so, you are helping to stop the plastic pollution on our planet. Thank you!

You can find the fabric construction of our garments on the detail page of each product.