Merino wool is a natural super-fiber

Merino wool is a fantastic gift from nature. Its unsurpassed properties result from the harsh natural conditions in which the sheep live – with snowy, freezing winters down to -25°C and hot, dry summers up to +45°C. The animals developed a fine, versatile fleece of extremely soft wool that regulates body temperature, prevents odor, effectively manages moisture and is extremely breathable. Thanks to our gentle processing, our merino wool garments are luxurious clothing for all seasons and occasions.


What is Merino Wool?


Merino wool is the finest and softest sheep wool in the world. Forget grandma's scratchy knit sweater and think about cashmere wool. The fibers of our merino wool are the softest your skin has ever felt. Each fiber of our merino wool is only 17 microns thick, only a fifth of the diameter of a human hair (70-120 microns). This fineness determines how wool feels on the skin. And ours is just luxuriously soft.


Merino wool is virgin wool from merino sheep, which were originally bred in Spain in the 12th century and are now mainly grown in Australia and New Zealand's highlands. Over the centuries, this breed of sheep has developed the softest and finest wool fleece of all sheep. It protects the sheep against temperatures and weather from -25°C to +45°C. The wool retains this incredible ability in our shirts and clothing. Therefore, a fabric made from merino wool is far superior to fabrics made from cotton, viscose, or polyester in all properties. It is the perfect combination of style, function, and comfort.


We currently source our wool mainly from Australia. We pay particular attention to the wool's quality and uniformity, the herding conditions, and animal welfare. That guarantees no cruel practices such as removing the buttock fold (so-called mulesing) are used. We love not only the wool but also the beautiful sheep that it comes from.

Merino Wool is nature's high-tech material. Scientists have been trying to copy merino wool for decades because it is famous for its noble comfort, strength, inherent versatility, and functionality. Other fibers have individual properties of wool. Still, none can achieve what merino wool brings with it without any chemicals or manipulation. The list of merino wool's impressive properties combines almost everything you could want from a luxury material, a functional material, and an ecological material. Just awesome!

Let's have a look.

Merino Wool is Self-Cleansing

Merino wool is capable of renewing itself. That's why wool clothing looks and smells fresh for a long time. There are a few fascinating processes merino wool uses to regenerate itself. Wool proteins (keratin) kill bad-smelling bacteria and remove odor. Water vapor swells fibers to different degrees so that they rub against each other. This built-in cleaning system brushes off dirt and stains. The crimped wool fibers pull into their original shape and prevent garments from warping and smooth the fabric. So everything wool needs to stay sleek and good-looking is a proper rest after each wear.

Goodbye Odors!

Your merino clothing work like a wearable deodorant: Merino wool absorbs all odor molecules and bacteria and expels them through vapor. This keeps your garments and you fresh for days. Unlike other clothing fabrics, our merino wool does not smell unpleasant.

Wash Less, Wear More

Due to its ingenious ability to clean itself, there is no need to wash clothes made of merino wool after each wear. This not only saves you valuable time but also a lot of water and money.

Wrinkle-Free By Nature

Thanks to its crimped fibers, merino wool works like a spiral spring. The fibers keep pulling back to their original shape, flattening the material while you wear it. Wrinkles and creases don't stand a chance.

Easy Care

Maintaining our merino wool is child's play. Because it hardly needs any care to look great and new. No matter whether you wash it by hand or in the washing machine. Find the right tips here:

How to wash Merino Wool

A Natural Climate Conditioner

Merino wool fabrics build small air buffers between their fibers. As wool fibers are greatly crimped (up to 40 crimps per centimeter), the fibers lie loose to each other. The body-tempered air is stored in between. This air insulation protects you against the ambient temperature and regulates your body's climate. This is how merino wool keep you comfortably warm in winter and at the same time refreshingly cool in summer.

Thermal Performance

Merino wool has an excellent thermal performance despite its low weight. During winter, it works like a heater. The wool absorbs vapor from the air that condenses inside the fiber. By this so-called adsorption, heat is released and keeps you cozy and warm.

Cooling Power of Wool

Wool during summer? Absolutely! Wool is exceptionally breathable. When it's hot, wool absorbs moisture from your body and quickly releases it to the outside, creating an evaporative chill. The air buffered in the fabric protects against the summer heat. Well-being is guaranteed!


Merino wool is a true moisture artist. The inner of the fibers store water vapor, the surface repels moisture. This way, it can control humidity and sweat. It collects it between the fibers, where it dries quickly. It can store up to a third of its weight like this. The fabric still feels dry on the skin.

Incredibly Soft

The hair's diameter is essential for how soft wool feels on the skin – measured in micrometers, so-called microns. Conventional wool is about 25 microns thick and scratchy. Your hair? Most likely measures between 70 and 130 microns. The superfine merino wool we use is just 17 microns thick. It's so delicate that the fibers are flexible and snuggle the skin. It doesn't get any softer than that.

Luxurious Luster

The noble appearance of merino wool fabrics is due to their subtle natural luster. During finishing, small scales on the fibers' surface are removed, making them smooth and soft. It results in the threads reflecting light and giving the fabric shimmer.

Quick Drying

The fine structure of merino wool releases moisture quickly and effectively. That's why merino wool is perfect for any activity. Your merino garments are dry and ready to go, long before your other clothing.