Let's act now. We do it by making functional everyday clothing from merino wool that helps our planet and people. Our first step: outstanding quality, ecological craftsmanship, and unconditional transparency. For less and better clothing.
We create basics with great attention to detail – each piece made in many delicate steps, using only the finest merino wool. With our dedication to a healthier planet and a happier life, we remove the fashion fad and double down on quality and timeless style. Each piece consciously created without compromises – for less, but better clothing.
Ecological fashion ethically produced
We spent months to partner with the best factories in Italy, Germany and Portugal to create yarns, fabrics and patterns exclusively to us. All factories are family-run and certified by several standards in which they use regenerative energies and low-impact technologies to produce. In our wool shopping, we pay attention to animal welfare and good land use.
Premium wool basics at a fair price
We are direct to consumer business, only selling via woolday.eu. Cutting the middlemen and retail markups, we offer premium merino wool basics at an unchallenged price. We believe you can only make better choices if you know more about your garments. That is why we share the story of each garment with you. So you know, how we make it, where we make it and at what price.